Nowadays, reading about updates in the marijuana industry is about as commonplace as reading about Hollywood news. Over the course of several decades, the little green plant has skyrocketed from a notorious underground drug to a globally renowned source of medicine. Even more surprising, the herb has reached the stock market and has spurned the creation of some of the world’s first marijuana billionaires, spearheads of the worldwide industry. So what else is happening in the gold-tinted world of the cannabis plant? Recently, two companies (Double Barrel and Verano Holdings) have announced an upcoming partnership to open a new market for flagship products. How is this deal expected to carry out? Let’s take a closer look at the situation and see.
Pot Partnership
Recently, Double Barrel (a manufacturer of specialty vaporizers) announced its plan to enter an exclusive partnership with Verano Holdings to develop a new market for its greatest product. Recently, this big reveal was released during the opening of MJBizCon (Las Vegas, Nevada), one of the world’s biggest pot-centered conventions in the world. As part of the deal, Verano’s Zen Leaf stores in Illinois will immediately start offering Double Barrel items. Later, the plan is to distribute products to locations across Nevada, Florida, Maryland, and more.
In a recent press release, Ann Skalski (Double Barrel’s chief brand officer) announced how this partnership is about quality, taste, and excellence. As part of the deal, Verano will load its cannabis oils into Double Barrel two-cartridge vaporizers which, ultimately, will allow users to customize their vaping experience (through flavor and fragrance).
Sharing Values
Additionally, Sam Dorf (Verano’s chief strategy officer) explained that both companies share the same appreciation for high-quality, luxury cannabis brands and incredible customer service. At this time, California dispensaries are the only stores that offer Double Barrel products, and Dorf is hoping the new partnership will completely change this situation, though an expansion into other states. Simply put, he has referred to this goal as setting a “multi-state footprint.”
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