If you are an American citizen or have visited our country once in a while, then you are probably familiar with the everlasting presence of Budweiser beer. While we are all familiar with the iconic Clydesdale horses pulling Christmas wagons in all-star commercials, others might value the company’s intoxicating drinks to cope with holiday gloom or (in a dangerous twist) drink themselves to sleep. Being so influential, you will not be surprised to hear that the Budweiser company might have plans to branch into the marijuana industry. In fact, on Wednesday, the world’s most renowned brewer announced its plans to team up with Tilray, a Canadian marijuana company. So, what does the home of Budweiser horses and intoxicating booze have up its collective sleeve? Let’s take a closer look and find out more.
Testing for Commercial Visibility
Ultimately, AB InBev (the conglomerate that produces Budweiser) is one of several companies in talks with members of the marijuana industry, in the wake of Canada’s legalization of the drug (and America’s efforts at nationwide legalization). As a result of their team-up AB InBev and Tilray will invest a total of $100 million into research projects for cannabis-infused non-alcoholic beverages. According to Kyle Norrington (president of AB InBev subsidiary Labatt Breweries in Canada), the company plans to learn more about the market and use this information to guide future endeavors. At this time, AB InBev is only investigating the possible potential of Canadian pot.
Big Boost for Tilray
Overall, this team-up has brought nothing but addiction success to Tilray, which reported a 13% premarket boost in its Nasdaq stocks. Since the moment it went public in July, the medical marijuana company has also experienced a quadrupling in stocks and has gained Peter Thiel (Privateer Holdings) as a big-name investor. Earlier in the week, Tilray also revealed it has partnered with Novartis (a Swiss pharmaceutical company) to send medical-grade marijuana products to distributors across international markets. Meanwhile, additional companies are looking into the development of cannabis products as the market continues to flourish.
Marijuana Abuse and Addiction Recovery Treatment
Always remember that drugs do not have control over your life. You do. Are you suffering from a substance use disorder or a severe form of addiction? Do you have a friend or family member suffering from one or more of these debilitating illnesses? If you do, get in touch with Asana Recovery today. Our counselors and healthcare experts are ready to walk you through every step of the detox and withdrawal process and rehabilitation and guide you towards living a happier, healthier, and freer lifestyle. While the road to recovery might not be an easy road to travel, we promise to help you every step of the way. Take the first step to stay fit, healthy, and safe.
The time for you to take back control of your life is now. If you are interested in one of our residential treatment or supervised detoxification/withdrawal programs, we are ready and waiting to speak with you at your disclosure. Call Asana now at (949) 438-4504 to learn how to overcome your drug abuse or addiction troubles today.