Would you ever think that a college or a university would start selling booze at home games, where hundreds of students flock to cheer for their favorite team? According to sources, this idea is actually going to become a reality at Texas Tech University in Lubbock, Texas. Soon, the university will be selling beer and wine in the general seating area when home games take place on its grounds. Obviously, some of you will probably be reacting with a mixture of shock and confusion. After all, why would the leaders of a university (people who should be ethical and academic role models for students) start offering booze to their underlings? The idea sounds ridiculous in itself. Let’s take a closer look and find out why Texas Tech will start selling alcoholic drinks during home games. The answer might surprise you.
Adding to the Safety Measures
As part of a board meeting on Thursday, December 13, 2018, Texas Tech Athletic Director Kirby Hocutt made a presentation focusing on enhancements for the experience of sports fans at the university. Ultimately, after covering safety measures, connectivity, concessions, and the tailgating experience, he added the proposition to start selling alcohol at the school. For the past couple of years, Texas Tech has struggled to maintain proper connectivity between fans for years, and, with the help of this new plans, the directors can allow for smooth, faster Wi-Fi and Internet signals. Meanwhile, in the case of the tailgating experience, Hocutt wants students to be able to spend Raider Cash (the college’s money) at the concession stand.
Where Does the Alcohol Come in?
Needless to say, Hocutt is eager to ensure students have a variety of snacks and drinks at the concession stand, which would become more fan friendly and sociable than before (if this plan is put through). However, he has brought up an interesting point when it comes to alcohol.
Overall, Hocutt is hoping that alcohol sales will result in a drop in alcohol-related incidences, as the college will be able to control the distribution of the substance. According to his report, Ohio State University and Oregon State University have experienced a 49% drop in alcohol problems since they started selling booze on their campuses. While outlandish at first glance, his plan could prove to be somewhat effective if the right actions are taken.
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