DIRECTOR FRANCIS FORD COPPOLA IS ENTERING THE MARIJUANA INDUSTRY

Over the course of his career, legendary director Francis Ford Coppola has been solely responsible for transforming the film industry. With films like The Godfather, Apocalypse Now, The Outsiders, Rumble Fish, and Bram Stoker’s Dracula, you can definitely see how gigantic a mark Coppola has left in entertainment media. However, other groups have also shown respect for the iconic filmmaker due to his influence on the wine industry. For years, Coppola has been producing fine wines through the Francis Ford Coppola Winery, producing fine products like Director’s Cut (aptly named). Now, however, he appears to be taking a different turn. Using brand awareness established by his wine brand, Coppola is setting up “Grower’s Series,” a set of three marijuana strains that have been hand-cultivated by the director himself. Let’s take a closer look at how famous director Francis Ford Coppola is entering the marijuana industry.

Fine Weed

Back in early October, the California Department of Food and Agriculture (CDFA) announced its plans to set up allocations for artisan weed in Humboldt and Mendocino counties (northern Cali). Now, Coppola has started distributing his designer cannabis in the Humboldt region, as well. On November 1, 2018, California dispensaries including CaliChilll.com started filling orders for the Grower’s Series, which is easily set apart from other types of weed.

Despite the strict requirements for weed packaging set by the state, Coppola has packaged his marijuana in small tins shaped like wine bottles (based on his brand) containing 3 grams of the drug (1 ounce of each strain). Interestingly, Coppola explained that each strain represents the growing climates of Humboldt country, as well:

• Tan Oaks Farm sativa: sunny climate (1,700 feet)
• Benbow Farms indica: sea-level (600 feet)
• Salmon Creek Farm hybrid: cool, wet climate (2,400 feet)

Synthesis of Wine and Weed Culture

Overall, the cannabis community has described Coppola’s efforts as a symbol of synthesizing the wine and weed cultures, a trend that has been growing in recent years. At this time, the California marijuana market is flooding with flowers, opening the gates for inventive new brands and products. In fact, consumer preferences that have sculpted the modern wine industry are also playing a significant role in the development of Cali’s weed industry.

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