When you take a considerably long look at the facts, you will begin to see how much the cannabis industry has bloomed in Canada, our beautiful neighbor to the north. As of October 17, 2018, small head shops have become part of a budding multi-billion dollar industry powered by some big-named companies like Aurora Growth Corp (one of the biggest marijuana producers in the world). Likewise, the skyrocketing business has paved the way for the first marijuana billionaires. However, some businesses could face some marketing issues, as shown recently with an incident in Newfoundland and Labrador. Let’s take a look at why the Dabber Hashery, a marijuana accessories store, is currently facing backlash for using the term “cannabis” as a marketing tool.

Problems with Advertising

MARIJUANA ACCESSORIES STORE FACES BACKLASH FOR USING THE TERM “CANNABIS”Ironically, on the same day, the Canadian government legalized weed, St. John’s-based retailer Dabber Hashery became the target of the provincial liquor retailer. Sometime later, Newfoundland and Labrador inspectors visited the store and confirmed that owners could not sell marijuana accessories due to the store’s lack of a cannabis license. Still, why was this a problem to begin with? Simply put, officials claimed the use of the word “cannabis” in product marketing was violating federal regulations.

However, Harrison Jordan (a Toronto lawyer specializing in marijuana regulations) confirmed that these regulations do not extend to the use of the word “cannabis.” In other words, the Canadian government requires the “cannabis advertising” is accurate and must not mislead potential buyers.

Restrictions on Legal Products

According to an estimate from a CIBC World Markets employee, Canada is the seat of a $10 billion marijuana market. Nevertheless, Glenn McElfresh (director of business developments at Baker Technologies) confirmed that all sectors will be greatly impacted by Canadian regulations, so some problems are to be expected. Likewise, some licensed producers are affected by provincial laws, meaning some accessories retailers will not be able to set up shop in certain areas of the country. Even more interesting, Jordan has speculated the problem could be aggravated by social media backlash.

Always remember that marijuana does not have control over your life. You do. Are you suffering from a substance use disorder or a severe form of addiction? Do you have a friend or family member suffering from one or more of these debilitating illnesses? If you do, get in touch with Asana Recovery today. Our counselors and healthcare experts are ready to walk you through every step of the detox and withdrawal process and rehabilitation and guide you towards living a happier, healthier, and freer lifestyle. While the road to recovery might not be an easy road to travel, we promise to help you every step of the way. Take the first step to stay fit, healthy, and safe.

The time for you to take back control of your life is now. If you are interested in one of our residential treatment or supervised detoxification/withdrawal programs, we are ready and waiting to speak with you at your disclosure. Call Asana now at (949) 438-4504 to learn how to overcome your drug abuse or addiction troubles today.