TAKING A CLOSER LOOK AT THE CANADIAN COMPANY AURORA CANNABIS
- November 21, 2018
Since October 17, 2018, Canadians from Alberta and Saskatchewan to Newfoundland and the Northwest Territories celebrated the official legalization of recreational marijuana in their beautiful country. Needless to say, while the United States has fought hard to legalize the little green plant, our neighbor to the north has managed to transform the little green plant from a notorious drug into the heart of a burgeoning billion-dollar industry. If you were to ask members of the Canadian pot community which company was responsible for changing the face of the industry, they would probably say this name: Aurora Cannabis Inc. Let’s take a closer look at the inner workings of this company and see why it has become so successful.
Founded in 2013 and headed by CEO Terry Booth, Aurora Cannabis Inc. currently serves as the figurehead for the Canadian cannabis industry and is already streaming into the global market. Based in Edmonton in the heart of the beautiful Canadian Rockies, this company is publicly listed (TSX: ACB, OTCOX: ACBFF) and boasts a lineup of 100 employees, including tech-savvy innovators and creative growers.
Federally licensed via the Canadian Marihuana for Medical Purposes Regulation, this company has been authorized to cultivate and sell marijuana and currently operates four high-tech bases across the Canadian countryside. Even more fascinating, Aurora’s facilities have been specifically designed to grow hordes of the little green plant and were not outfitted from existing warehouses. Additionally, closed-loop HVAC systems provide germ and microbe-free environments for the fragrant herbs to grow properly.
As part of its business, Aurora distributes several dozen marijuana strains containing flowers with strong THC and CBD levels and buds containing THC-to-CBD ratios within the range of 5-and-10 gram levels, all packaged in natural cornstarch packing peanuts (reinstating the company’s image as an earth-friendly company). Likewise, Aurora Cannabis blends plant extracts with MCT (medium-chain triglyceride) to create pungent CO2-extracted THC and CBD. Interestingly, MCT naturally occurs in coconut oil, meaning it can easily be digested by the human body. While certainly pungent, Aurora’s products are still environmentally friendly and human-friendly.
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