The Marijuana – Themed super bowl ad that’s sparking controversy
- January 25, 2019
Super Bowl LIII is fast approaching, and you know what that means: advertisements. For as long as some of us can remember, this iconic event has not only centered around football but has also reached celebrity status for its string of beloved commercials. Each year, audiences look forward to the iconic Budweiser commercials featuring everyone’s favorite bay Clydesdales (and their Dalmatian friend, too). Let’s also not forget some of the more bizarre TV spots, like the time-traveling father who holds a bag of Doritos. Of course, we cannot forget the lone lineup of detailed trailers for awesome films we can look forward to each year. Overall, the Super Bowl is a media extravaganza. So, you may not be surprised to learn that marijuana was going to make its debut this year (emphasis on “was”). According to reports, the plant was going to be the spotlight of a commercial, but the ad was quickly pulled. Let’s see why this TV spot is sparking so much controversy, from both sides of the argument.
Promoting Alternative Medicine
Obviously, the commercial was not designed to promote recreational weed. Instead, producers wanted to shed light on the benefits of medical marijuana, specifically CBD oil. As part of the advertisement (created by Acreage Holdings), patients and caregivers were sharing their positive experiences with this medication and were promoting acceptance of the tincture. Simply put, the message dictated that the illegal status and stigma of pot is ridiculous. So, what went wrong for the little herb?
Vanilla Flavoring and Stigmas
Some critics of the advertisement (even supporters of pot) have argued that the commercial sufferings from “vanilla flavoring,” in that it talks a lot but doesn’t provide any supportive evidence. In a report by Leafly, pot lovers have pointed out how this TV spot talks about the social stigmas surrounding weed but does not shed light on the true problems surrounding the plant (including federal legalization). Instead of adding flavoring, the commercial just promotes CBD oil, nothing else.
Although exact details surrounding the controversy have not yet been released, CBS still did not support the multimillion-dollar TV spot and immediately pulled the plug.
Seeking Treatment for Marijuana Use Disorder
Marijuana may seem to be an ideal form of alternative medication, but, beneath the medical research, this drug is still potentially harmful for our mind and body. If you have previously had problems with drugs, do not even try marijuana. Pot addiction, while uncommon, can still happen, even to you. If you are trying to beat marijuana abuse or have a friend or family member who is coping with this terrible problem, get in touch with Asana Recovery today. Our professional team of counselors and healthcare experts will help you endure the painful process detox and withdrawal and guide you through each step of rehabilitation to help you separate yourself from these substances.
If you want to find out more about our residential treatment or supervised detoxification/withdrawal programs or enroll in one of these programs today, we are ready and waiting to speak with you at your leisure and your disclosure. Call Asana now at (949) 438-4504 to learn how you can kick your marijuana use to the curb.